August 4, 2024
Like everything in life, when you are laser focused on a specific outcome, you will make the right decisions in your path towards achieving that goal. So it goes with boutique fitness marketing.
July 22, 2024
In the dynamic world of business franchising, success hinges on more than just a robust business model and a well-known brand. At the heart of every thriving franchise lies the power of effective teamwork.
July 14, 2024
This article delves into the importance of franchise location development as a means to increase the equity value for franchisees and to provide convenience for the growing customer base of fitness studio goers.
April 21, 2024
I was thinking about franchising versus independent businesses this week and decided to write about it and look into the latest franchising success research.
February 25, 2024
During times of economic stress such as that of a recession, individuals will cut back on items that are discretionary but not the things that are necessary for preservation of health.
February 11, 2024
This past week on Thursday the HOTWORX franchise crossed another expansion milestone. The 600th location opened for business. That makes 600 openings in the 6th year of business since the first location opened in 2017 in Oxford, MS.
October 15, 2023
As any brand becomes established it carries with it a reputation. In the case of the HOTWORX fitness franchise, the brand grew out from one location in Oxford, MS in 2017 to over 500 in 2023 and will cross the 600 mark in the beginning of 2024.
July 16, 2023
When I think about fitness innovation, I am reminded of a quote from what I consider to be the greatest locker room speech of all time to come out of Hollywood.
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