October 15, 2023
As any brand becomes established it carries with it a reputation. In the case of the HOTWORX fitness franchise, the brand grew out from one location in Oxford, MS in 2017 to over 500 in 2023 and will cross the 600 mark in the beginning of 2024.
July 16, 2023
When I think about fitness innovation, I am reminded of a quote from what I consider to be the greatest locker room speech of all time to come out of Hollywood.
June 26, 2023
By all standards, reaching 500 open brick and mortar franchise locations is an incredible accomplishment for any brand. Indeed, only 4% of franchises make it to that level.
June 18, 2023
As I sit in front of my Mac and write this blog article on this beautiful Friday evening in New Orleans, I am reflecting on the past 6 years and a labor of love I know as HOTWORX Franchising.
June 4, 2023
I had the pleasure of speaking with cardiologist Dr. Ahmed Soliman this week, who also happens to be a new franchisee of HOTWORX in the Houston, TX market.
December 19, 2022
As an entrepreneur, I watch developments in the economy very closely. Most economic outlooks predict a mild recession in 2023 induced by higher interest rates from the Fed. As a fitness franchise professional, and based on my experience with previous down cycles, I can tell you that a recession presents an opportunity in two ways.
December 11, 2022
Dr. Craig Perlman is a HOTWORX franchisee and a Board Certified Endocrinologist who has a practice in the same clinic with his brother, Daryl, who is a Board Certified Internist and specializing in obesity.
November 20, 2022
This week I would like to introduce another franchise owner, Dr. Clifford J. Evans, DO, who is a board-certified orthopedic surgeon.
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